Industrial design - Strategy - Engineering - Production

We master challenges creatively or strategically. We discover hidden opportunities in industrial design and brand design. By blending our multidisciplinary skills we design what clicks and sticks with people. With a vigorous eye for meaningful ideas and explorative curiosity to serve up fresh ideas, we use strategic human insights to champion creative concepts and drive design innovation.

What will your product landscape look like in 3-5 years? How will your product prosper in that landscape? We help companies tackle the inevitable business transformation in 21st century brands by rethinking and reshaping important brand touch points that matter to their customers or business, developing creative design concepts into tangible outcomes. We assist business in planning and executing their product development and brand-building across various markets.

Industrial designer Bastiaan de Vries has gained a vast working experience in various fields, working at notable design firms, as: Italdesign Giugiaro, FIAT Group (Stellantis), Bertone and Pininfarina. Because of the wide range of projects, varying from mass transit to consumer electronics, from medical to automotive, we are immersed in diverse future design landscapes. We understand these markets from the inside out.

Our team consists of designers, engineers, product and brand strategists. Interdisciplinary at heart we connect brands and people cohesively, driving growth in an 21st century context. Our philosophy: Coherently powering up products by originality, triggering a strong emotion, creating competitiveness on markets that suffer from overabundance. Making products relevant.

Approach

Interdisciplinary team

Our interdisciplinary team gives us a marked advantage over competitors in the space, allowing us to explore broader and deeper insights to power creative solutions, resulting in exciting brand futures. Our team combines multidisciplinary backgrounds and experience in order to drive creative, deep, powerful brand solutions to generate lasting brand resonance.
Leveraging ideas into value

Our views extend beyond the actual brand footprint. Outside the boundaries of the expected we are constantly seeking opportunities to leverage new ideas into amplified brand value. By focusing on user-centric views, culturally relevant values and the use of consumer studies, we seek to empower brands, allowing them to resonate with users.
Fostering brand connections

We understand product and brand experiences in today’s high-variance markets. We pride ourselves on anticipating oft-changing user behavior to tailor the branding strategy. Under the lens of the consumer, we constantly monitor the relationship between product, brand and experience. By anticipating the future through the use of life-models, we seek to forecast the evolution of brands in order to foster lasting connections with users.

Expertise

Industrial design

Products are at the forefront, spearheading the brand. The design ultimately defines the user experience, to positively drive brand perception and conceive excitement. We translate insights from early ideation into strategies; eventually converting these into tangible design concepts. Our goal is to deliver innovative products with emotional pull that forge desire with our users.
Branding & Strategy

A brand is a spirit between products and users, appealing to their hearts and minds. We help our clients understand their brand and it’s potential, showing them what it could be. We shape a brand strategy through market research on sociological needs and technological possibilities. Through use of user-profiling and POV mapping we focus on truly building a brand’s user connection.
Communication

Communication is used to charge the space between brand and users, thereby bringing products and brands to life, building a bridge with fascination. We help brands deliver an honest, inspiring message to consumers. Through the use of finely crafted graphic design, we convert compelling story-telling into a positive appraisal, generating a captivating brand experience.
Product engineering

Our engineers help clients see the whole picture on the back end, from concept through manufacturing. Thanks to their involvement in the initial concept generation and evaluation, our engineers can assist throughout the development of complex designs and systems, ensuring that the creative vision is fully realized. Throughout the entire process, our engineers lend confidence and credibility to design concepts by assessing their feasibility, including background research, proof-of-concept prototyping, testing and reverse engineering.
Tooling & production

We offer a full range of services, including mold manufacturing in Europe and China. These services include full production injection mold tools that can be exported outside China for our customers to use in their own facilities or at a local molder. The molds are crafted to full USA / western standards. For clients who wish to manufacture in China, we also offer manufacturing and assembly facilities. We are able to combine the cost savings of Asia with the expertise of an international team of engineers to provide high performance at a competitive price.